The four essentials now to rock the 2017 holiday season

A complimentary Forrester webinar, in conjunction with Bizrate Insights

The rise of the empowered customer means holiday shoppers who are always connected and deal-savvy. You’ve been prepping for months to win their business during holiday crunch time. Forrester and Bizrate Insights bring you four essential areas to make sure your bases are covered: preparing marketing that’s efficient and effective, optimizing mobile for consumers’ moments of need, delivering flawless omnichannel fulfillment, and ensuring digital performance during peak periods.

Date and time:
Wednesday, August 16, 2017

1:00–2:00 p.m. EDT
10:00–11:00 a.m. PDT

1 hour




Register to watch Forrester’s Fiona Swerdlow and Bizrate Insights President Scott Macon discuss these four big ideas and reveal:

  • When shoppers start — and end — their holiday shopping
  • What consumers expect from retailers for a great holiday shopping experience
  • How retailers can fine-tune their marketing and operations to inspire and engage customers 
  • Best practices in mobile checkout to ensure a smooth purchase path

Hosted by:

Fiona Swerdlow
Vice President, Research Director

Scott Macon
President, Bizrate Insights