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The Business Impact of GDPR

Companies are radically transforming their data governance models to support their journey to GDPR compliance, but time is running out. The GDPR isn't simply a security issue, it's a business issue. The time is now to position privacy as a competitive differentiator. 


Use GDPR as an opportunity to engage your customers and build trust. (01:02)

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Assess your privacy practices

With GDPR fast approaching, companies must evaluate and update their data governance models, privacy practices, tech vendor relationships and more. Learn more about what your top priorities should be, and how to succeed under GDPR beyond simply complying with the regulation.




Five milestones to GDPR success

Under GDPR, companies are tasked with balancing privacy risks against high-value business initiatives. Follow the milestones outlined in this guide to ensure you’re on the right track.

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Go beyond simply complying with the GDPR

Position privacy as a competitive differentiator:

“If you’re a company with headquarters or employees in Europe, you should be 65% to 70% of the way to compliance by now. At this point, you need to be doing UI testing for data management and cookie management and thinking about third-party data disclosure.”

Fatemeh Khatibloo, Principal Analyst, Forrester
As quoted in AdExchanger

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