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The future of marketing

Marketing is transforming as we speak. New technologies, experiences, and customer dynamics are leading to many unknowns: Who do we market to? Where do we put our content? How do customers find out about us? Here’s what to look out for in the future to ensure you aren’t making the wrong short-term decisions today.


Forrester Vice President and Principal Analyst Shar VanBoskirk discusses the role marketers will play as consumers are given more and more choices in this digital world. (00:46)


Watch the full panel

Forrester Analysts Michael Facemire, Shar VanBoskirk, James McQuivey, and Fatemeh Khatibloo provide an entertaining look at the future of marketing.





Learn more about how Forrester can help at our upcoming Marketing Forums and at our free on-demand and live events.