The end of advertising as we know it

A complimentary Forrester online event

Advertising has played a critical role in shaping culture, delivering product information, and powering the economy. But the traditional ad model has begun to fray. The combination of digital disruption and consumers’ growing intolerance for interruption will cause CMOs to move significant budget — up to $2.9 billion — away from display advertising in the next year. Customers are ready for more meaningful relationships with brands, and it’s on marketers to invest in those relationships.

Register now

Date: Wednesday, June 28
Time: 11:00 a.m.–12:00 p.m. EDT

Duration: 1 hour




In this live panel, Forrester thought leaders will discuss:

  • The forces behind the inevitable shift in strategy and budget
  • The changes marketers will trigger in the ad world by 2020
  • How to build intelligent, conversational customer relationships

Hosted by:

Victor Milligan
Chief Marketing Officer, Forrester

James McQuivey
Vice President, Principal Analyst Forrester

Keith Johnston
Vice President, Research Director Forrester

Shar VanBoskirk
Vice President, Principal Analyst Forrester