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The economics of CX

Only 50% of companies are able to tie customer experience (CX) to revenue upside. This gap has created significant share-of-wallet and market share risk. To prioritize and make the case for the right CX improvements, firms must understand the relationship between CX and revenue.

Complimentary Guide

Evolve your CX management to drive revenue and competitive gains

Discover the activities, processes, and habits that define mature CXM and help firms connect initiatives to revenue upside.




Drive Revenue with Great Customer Experience

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Forrester thought leaders reveal insights on how to connect customer experience initiatives to business success:

Learn more about how Forrester can help at our upcoming CX Forums and at our free on-demand and live events.