B2B Content That Works (For You And Your Customer)

Engaging business and IT buyers with credible, valuable content is now critical to your marketing strategy, yet 50% of buyers say the content they receive is useless. Marketers must understand the evolving attributes of compelling content and upgrade their approach to survive.journey.

Key Takeaways

During this complimentary webinar, Forrester’s VP of Market Impact Consulting, April Henderson, will discuss what it takes to shift to a customer-centric content approach. You’ll hear how Chief Marketing and Strategy Officer, Cheryl Sullivan, is making that shift for Revionics, elevating her content strategy and results with Forrester as a partner. You’ll learn how to:

• Unite content creation and dissemination into a strategic marketing approach.
• Maximize content credibility and buyer engagement.
• Make your content work harder for you across channels and throughout your customer’s journey.
• Increase content and campaign impact with Forrester as a partner.