Breakthrough Or Bust: Understand And Master Consumer Energy

Consumers are not simple: skeptical of traditional brands, yet willing to experiment with novel brands; still willing to share data, but increasingly focused on privacy rights; increasingly tribal yet steadfastly individualistic. Consumers’ energy propels them towards or away from a brand based on market events, or based on a brand reading or misreading consumer signals.

Forrester’s Consumer Energy Index tracks the underlying forces that compel consumers toward or away from a brand experience. Learn what consumer energy is, how it shapes your customer relationships, and how to master it to draw customers in.