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The Insights-Driven Business

Insights-driven businesses are coming after your customers. They embed analytics and software deeply into their operating models to become customer obsessed, and leave you with no choice but to do the same.

Become Insights-Driven

Report: The Insights-Driven Business

A new kind of company — the insights-driven business — has formed. These firms use data, analytics, and software in closed, continuously optimized loops to differentiate and compete. By continuously developing and implementing data-driven insights, they run faster than you.

Gain insights on how to lead your firms’ transformation to an insights-driven business with this report.





Forrester podcast: The new tech revolution

The new technology revolution — such as artificial intelligence, machine learning, augmented and virtual reality — is capturing our imagination. They are also changing the game.

These technologies challenge and change the way companies deliver experiences, the way companies capture and use real-time insights, and the core technology infrastructure.

Listen now

Insights-Driven Businesses Are Stealing Your Customers

The rapid growth of insights-driven businesses may already be causing your firm some pain, and it will only get worse. Learn how these companies are different — and how to beat or join them. 

Read the blog post

By 2020, insights-driven companies will grow by 27%. These companies are able to optimize their products, services, and operations to better serve the customer. (0:47)

Learn more about how Forrester can help at our on-demand and live events.