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The next generation of customer engagement

Today, advertising and marketing technologies are two distinct, parallel worlds — but we’ll soon see them merge into one. A combination of forces are triggering a convergence that will provide the basis for more contextual, personalized customer experiences.

 
 

Watch how the convergence of adtech and martech will revolutionize marketing. (00:49)


Manage convergence to reap the benefits

Gain the insights, frameworks, and advice you need to build a customer-driven marketing organization.

 

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Forrester thought leaders on what the convergence means for marketers:


“The union of these two tech worlds is part of an emerging broader marketing mindset shift that focuses on quality rather than scale. Today’s customers demand experiences that are engaging and relevant, and the right technologies will help companies deliver just that.”


Excel at customer-obsessed marketing — learn more.