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B2B Marketing & Sales 2019

How to Engage and Close Today's B2B Buyer

Digital technologies and marketplaces have empowered B2B customers to move more freely than ever among suppliers and vendors. New channels and platforms have redrawn traditional routes to market, allowing customers to bypass existing distribution, wholesale, and sales networks completely. And lower barriers to entry have encouraged new, nimble competitors. 

B2B Marketing 2019 will leverage Forrester’s deep research and front-line knowledge to help B2B marketers and sales professionals solve distinct challenges, while real-world leaders and practitioners will share their own insights and best practices. 

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