The agile marketing revolution

A complimentary Forrester webinar

Marketers struggle to keep up with their customers’ changing needs and preferences. Why? In part, it's because marketers dawdle on the drawing board while buyers go at lightning speed from awareness to decision to transaction.

Fortunately, there’s a solution: an agile marketing planning process that permits quick shifts in strategy and fast responses to today’s savvy customers.

Key Takeaways

During this webinar, Senior Analyst Tina Moffett and Principal Consultant Eric Yale discuss how you can use agile methodologies to transform your marketing approach. They will help you:

  • Understand the benefits of implementing an agile marketing planning process.
  • Learn the main tools and methods needed to apply agile concepts to your marketing strategy.
  • Identify tangible next steps for implementing flexible marketing planning.

Thank you

Watch the on-demand webinar now.

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Tina Moffett

Senior Analyst

Eric Yale

Principal Consultant