B2B Content That Works (For You And Your Customer)

A complimentary Forrester webinar

Engaging business and IT buyers with credible, valuable content is now critical to your marketing strategy, yet 50% of buyers say the content they receive is useless. Marketers must understand the evolving attributes of compelling content and upgrade their approach to survive.

Key Takeaways

During this complimentary webinar, Forrester’s Director of Content Marketing Consulting, Varun Sedov, will discuss what it takes to shift to a customer-centric content approach. You’ll also hear how Chief Evangelist, Guy Kirkwood, is making that shift for UiPath. In particular, you’ll learn how to:

  • Unite content creation and dissemination into a strategic marketing approach.
  • Maximize content credibility and buyer engagement.
  • Make your content work harder for you across channels and throughout your customer’s journey.
  • Increase content and campaign impact with Forrester as a partner.

Thank you

Watch the on-demand webinar now.

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Varun Sedov

Director of Content Marketing Consulting

Guy Kirkwood

Chief Evangelist